With Clickfunnels, it is easy to create a marketing and sales funnel from the ground up as it incorporates all the core elements needed to have a functional and effective sales funnel. Traditional online funneling means you need to deal with website hosting, landing pages, email autoresponders, and more and have them all work in unison. It’s all hard work but traditional sales funnels are time intensive and very expensive.
When a lead enters the CRM, it’s marked “new”. Every lead in this stage is in the top of the funnel. As sales reps interact with leads, they’re subsequently moved to the next stages. Filters and views in the CRM reveals the number of leads at every stage in the sales funnel to help you analyze their progress—how many new leads are in the funnel, how many have engaged with sales reps, how many are in the bottom of the funnel and ready to close, and how many need to be nurtured. This knowledge about your sales funnel becomes an actionable tool allowing you to plan your sales strategies.
A good practice when managing your sales funnel in a CRM is to be consistent in updating the lead stage. As leads progress down the funnel, you must be able to analyze the number of leads by stage in order to ensure your funnel is always full to the brim with leads. It’s also important to know what stage each lead is at to know what to do next. So once the lead has been contacted, move the lead from new to contacted stage. Actually, the CRM can move it down the funnel automatically.
Create eye catching headlines. Most good landing pages use the main headline to confirm the offer and use a sub heading for more explanation or value proposition (aka why your offer is awesome). An example might be, “Free Facebook Marketing Ebook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (sub heading).” You’ll see plenty of great landing page headlines in our examples below, and you’ll see that some invert this so that the value proposition is the headline.
Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
Actionetics is ClickFunnels’ email automation software, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels following certain internal/external triggers.
Although I mentioned several times in this list the importance of participating in discussion rather than just dropping your links, that doesn’t mean you should never promote yourself. I like to use the 80/20 rule in this case. At least 80% of the time, you should be using social networks to share other people’s links and participate in conversation. You can share your own stuff about 20% of the time.
As you may have guessed, this has nothing to do with curdled milk! This is website visitors who have been attracted to your website. You should create a landing, or lead capture page, which offers something compelling, like good free content (or like a useful and relevant ebook). In exchange for this, potential customers will leave their email address, and possibly other details. This should give you credibility, and make your prospects trust you. By constantly changing your offering here, you can be funneling new leads into your business at all stages.
This funnel occupies a strange niche, yet you can use its core framework to build million-dollar funnels which sell various things such as coaching programs, local services, info products, and much more. If you’re interested in earning $17,947 per day with an effective FunnelHacks marketing funnel, then read on for our review of this interesting system.
If you don’t know much about SEO, there’s a great course about SEO available here, but basically, this is the practice of making sure your blog posts or other website pages show up in search results when someone types in a certain phrase. You can use Google’s Keyword Planner to find keywords in your industry that have a high volume of searches and a low level of competition, though keep in mind that “competition” in Keyword Planner only tracks competition for paid ads, so it might not be the best indication at competition for general search engine results. Moz is a great tool to check out if you’re interested in doing more keyword research on competition.
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
The Instant Traffic Hacks course teaches you how to acquire traffic via different channels, effectively driving them into your funnels as a result. Your funnels are useless if there is no web traffic being sent to them, so this class teaches you how to harness web traffic from affiliate marketing tactics, social media channels, SEO tactics, and more.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
I wanted to also show you, which by the way, you can delete or archive funnels that you don't want. So, I'm archiving this test funnel immediately. This should take me back to the main page. It does. One of the cool things about ClickFunnels is that you can share funnel. So, quite literally, let's say you want my event application opt-in funnel. I can go to settings and I can grab what we call the share funnel link, which is right here, and I can send that to you and you can import it directly into your account, and it's super easy. Quite literally, click on it and boom, it lets you into your account. And you get all these cool prebuilt features, cuts down on time a whole lot and allows you to concentrate on optimizing instead of always building.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
“Content: Great headline. List style headline provides clear value to site visitors. In addition, information like the number of pages gives an impression that the content is loaded with tons of value and time investment estimate assure them that it only takes minimal investment (time) from their end. Testimonial provides a concrete social proof which gives your site visitor the confidence before they feel save to pass you their email address.
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart.
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.
Next, you need to educate your prospects. In other words, you need to teach people why they need your product/service and how it works. In this stage, you can start promoting sales, but getting too aggressive can be a bit of a turn off. Instead, think about how to become a friend to a potential customers. For example, if you’re a car salesman speaking to someone looking at vehicles on your lot, you might have a common connection in the fact that you both have kids, so you can direct the prospect to vehicles that have a high safety rating or are great for growing families, as you’re talking about your own experiences dealing with a snarky teen or potty-training a toddler.
Let’s say, for example, that you’re trying to sell someone a coaching program that costs $1000. A lead comes to your blog, likes a post, and signs up for your mailing list. If your first email is a sales pitch for your coaching program, how many people will buy it? A small percentage, to be sure, especially if your blog posts are directly related to coaching program. However, by adding a few more steps, you can more easily encourage a sale. Your sales funnel might instead look like this:
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“Now, for the vinegar. Starting with the headline, if creating headlines was a waste of time, why do I need this product at all? And why write headlines at all in the first place? Do their customers really say to themselves (in their owns heads), ‘this is a waste of time?’ Probably not. They say something more like ‘I don’t want to do this,’ ‘I suck at this,’ or ‘I hate writing.’ Big difference. They attempted to call out a problem, but in this case there’s a big disconnect and it’s negative for no real reason. Instead, if they want to call out a problem, they need to pick one that the market connects to.
There are popular and widely used systems in each software group. But are they automatically the best fit for your enterprise’s specific needs? A market-leading software application may have thousands of subscribers, but does it offer what you require? For this reason, do not blindly shell out for popular systems. Read at least a few ClickFunnels reviews and consider the aspects that you wish to have in the software such as the fees, main tools, available integrations etc. Then, select a few systems that fit your wants. Check out the free trials of these platforms, read online opinions, get clarifications from the maker, and do your research thoroughly. This profound research is certain to help you choose the finest software platform for your company’s unique wants.
For example, if you are a florist, a repeat customer might stop at your shop every few months to purchase the same thing–a flower bouquet for his wife. Or if you’re make socks, a repeat customer might purchase more socks from you when the old socks are worn out. On the other hand, if you’re an author selling a book, you probably aren’t going to get someone purchasing the exact same book from you a second time (unless it’s a gift or they lose their first copy). However, they may very well purchase your second novel as soon as you publish it.
You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel.