Statistics

NUMBERS DON’T LIE… EYE-OPENING STATISTICS BELOW:

~ ~ ~ LOCAL Search Numbers:

• 20% of Google’s total searches contain a geographic/ local qualifier like
  a postal code, a city, or a street (Google, SXSW 2011)

3 billion searches each month are for local-based keywords (Google, SXSW 2011)

1 in every 3 Google searches from mobiles are local (Google, CITA Wireless 2010)

Half of all Bing mobile searches are local (Bing, CITA Wireless 2011)

30% of all restaurant searches are from a mobile device (Google Mobile blog)

40% of all Google Maps traffic is from mobile phones (Google, SXSW 2011)

Google Maps has 150 million mobile users (Google, SXSW 2011)

55% of adult smartphone users surveyed indicated they use their phone for
location-based recommendation services (Pew, 2011)

90% of smartphone users search for local information on their phones
(Pew Research Center, 2011)

86% of all online searchers use local search to find businesses (Kelsey Group)

40% of AT&T mobile phone users surveyed had searched for a retail establishment
on their mobile phone (AT&T-Nielsen, 2011)

66% of AT&T mobile phone users surveyed had searched for a restaurant on
their mobile phone (AT&Nielsen, 2011)

Mobile phone users are 45% more likely to enter a local based search term than
a computer users (Chikita, 2010)

~ ~ ~ LOCAL Consumer Behavior:

• 90% of searchers perform some offline follow up with businesses they find online
  such as calling for more information or making a purchase (comscore)

59% of local information seekers visit a business after looking up information on it
on their cell phones (Google Mobile Insights)

51% of people would characterize their shopping behavior as research online, buy
offline (NPD Group)

61% of online local searches result in an offline purchase (TMP/ comScore)

23% of US searchers surveyed indicated they’d be more likely to make contact with
a business that showed pictures in their directory listings (Bright Local)

88.2 million US adults have redeemed an online coupon either online or offline
(eMarketer)

21% of US adults surveyed said they had used a search engine to research a shopping
decision in the past 24 hours (Pew Internet and American Life survey September 2010)

80% of US adults under 35 consider the Internet their main source of information on
local information; for the total population it is 70% (TMP Local Search Study)

89% of adults surveyed by Yelp indicated they used the phone book once a month or
less or never (Yelp, 2011)

39% of search engine users surveyed indicated that they “routinely felt frustrated”
by not being able to find a local business online (Webvisible-Nielsen, 2009)

~ ~ ~ Businesses Behavior When It Comes to Local Search and Consumers:

• Only 27% of 1500 businesses surveyed actively optimized their site for local
  search (Marketing Sherpa)

4 million businesses worldwide have claimed their Google Places profile, Google
has created 50 million profiles (Google, SXSW 2011)

51% of businesses surveyed indicated their ability to capture new customers
with their website was only “fair” or “poor” (Webvisible-Nielsen, 2009)

17% of the total marketing spend for small businesses will be spent on online
marketing in 2011 (BIA Kelsey, 2011)

9% of small businesses surveyed said they felt satisfied with their Internet
marketing efforts (Webvisible-Nielsen, 2009)

52% of small business owners surveyed indicated that the phone book was not
at all useful to them as a business owner

 

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